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Revenue-Generating Thought Leadership for Founders: The 3 Magnets That Actually Convert Readers
SaaS founders are producing more content than ever, across more channels, with more tools to help them do it. So why isn't it driving pipeline?
By Nathan Roy · Apr 6, 2026 · 9 min read
5 Things to Look for in a Martech Content Writer (So Your Content Lands With Savvy Buyers)
Martech buyers are inundated with vendor content. Here are five things to look for so your content actually lands with them.
By Nathan Roy · Mar 30, 2026 · 6 min read
The Ultimate Guide to Hiring a B2B SaaS Ghostwriter in 2026
B2B SaaS companies have no shortage of ideas worth writing about. This guide walks through deciding if you need a ghostwriter, what to look for, and how to structure the engagement.
By Nathan Roy · Mar 27, 2026 · 16 min read
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Get the Blueprint →The Ghostwriter Hiring Blueprint
Five mistakes B2B SaaS companies make when hiring a ghostwriter — and what to look for instead.