Nathan Roy is a thought leadership ghostwriter who works with B2B SaaS startups. A former sales engineer turned writer, he turns industry expertise into content that positions companies as the definitive voice in their category.
SaaS founders are producing more content than they were three years ago, across more channels, with more tools available to help them do it. In theory, this should've made it a more reliable growth lever, but in practice, many are seeing the opposite. They’re publishing consistently, and
Martech is one of the most crowded categories in B2B software. Your buyers — CMOs, rev ops leads, marketing ops managers — are inundated with more vendor content than ever, and most of it sounds the same. Getting their attention, let alone their trust, requires content that signals you actually understand their
Guides
B2B SaaS companies have no shortage of ideas worth writing about. There's a VP of Sales who's handled the same four objections a hundred times and has genuinely insightful things to say about them. There's a CTO with real opinions about how companies in